The Brand Gap

I was reading a book called Inbound Marketing by Dharmesh Shah. I’m a huge Dharmesh fan but I’ll admit that this book is a little light weight for me. Maybe I’m not the intended audience, or maybe it gets into more advanced topics later on. In any case, I’ve put it on hold to start reading The Brand Gap.

I’m about two chapters in so far and this book is fantastic! I’m very glad I picked it up; it’s one of those books that makes me take notes every few paragraphs.

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