So I just finished sending out a new email campaign in MailChimp to all my existing trial users.
It was a message letting them know that I was making a pricing change to their accounts. What was the change? Both the Basic and Premium plans will be dropping in price.
I had mentioned the pricing experiment towards the end of my last post. While I’m bummed that it didn’t quite work out, I hope some of my users feel good about pricing going down.
It’s almost 2 AM now so I’ll just quickly say that the problem with the increased pricing was that my signup conversions AND my trial to paid conversions both dropped. It made it so that the higher pricing will cost me money if I keep it.
Like I said, I’m a bit disappointed at the results, but it wasn’t a complete loss. I now have some great feedback letting me know what I need to work on to get to the higher pricing.