Over the last few years I’ve heard entrepreneurs talk about how ideas are cheap, it’s the execution that matters. You can even find things like this SAMBA blog post offering proof of how easy and worthless ideas are:
I don’t agree.
While there’s some truth there, it’s just not accurate. Ideas do make a difference. Sometimes they’re the difference between success and failure.
Great ideas can inspire action. They can keep you motivated and working your ass off past 2 AM. Try doing that with some lame idea. Good luck.
Now, this isn’t to say that if you have a great idea you’re guaranteed success. It just means you’ve got more fuel to light that entrepreneurial fire within when you need it most.
With the difficulty of launching a successful product, who doesn’t want every advantage they can get?